Dr. Lauro RizzattiMarketing Expert and Consultant
Areas of expertise
- 30-year career in the Electronic Design Automation (EDA) and Automatic Test Equipment (ATE) industries
- Doctorate in Electronic Engineering
- Investor and member of the Oregon Angel Fund (OAF)
- Product marketing
- Technical marketing
Dr. Lauro Rizzatti is a true global citizen whose 30-year career in the Electronic Design Automation (EDA) and Automatic Test Equipment (ATE) industries has spanned the globe enabling him to reside in places like the United States, Europe, the Middle East, Japan, and the Pacific Rim. While cultivating his affinity for living abroad, he held management positions of significant responsibility. His expertise in product marketing, technical marketing and engineering made him an attractive candidate to the biggest names in EDA and ATE.
Currently a marketing expert and consultant, his impressive resume includes leadership positions at EVE (acquired by Synopsys), Get2Chip (acquired by Cadence), Synopsys, Mentor Graphics, Teradyne, Alcatel and Italtel. Dr. Rizzatti has published numerous articles and technical papers in industry publications and has presented at various international technical conferences around the globe. He holds a doctorate in Electronic Engineering from the Universita` degli Studi di Trieste in Italy and presently divides his time between the U.S. and Europe.
Over the past two years, a remarkable, though virtually unnoticed financial event occurred in the electronic design automation (EDA) space: revenue from hardware-assisted verification tools, basically hardware emulation and FPGA-based prototyping, surpassed those from hardware-design-language (HDL) or register-transfer-language (RTL) simulation.September 4, 2020
Designing 5G systems is a daunting task because the technology required to support their powerful capabilities makes them much more complex than their predecessors. This is further aggravated by the need for backwards compatibility/interoperability with equipment based on earlier 4G, 3G, and 2G standards.August 28, 2020
The growing work-from-home movement amid the coronavirus and its likely continuing challenges has created the need for additional broadband capacity in more places. Mobile telco and other service providers are rallying around 5G wireless as the most promising solution for reliably faster Internet connectivity.August 13, 2020
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